http://online.wsj.com/article/SB10001424052702303513404577352221465986612.html
Love the story about Patagonia and its founder-CEO, Yvon Chouinard.
What's great is that it shows there isn't one way to be successful. The article also talks about businesses being told to focus on their bottom-lines; but Patagonia bucks that trend and still is successful.
Perhaps the ultimate metric for business success is the long-term bottom-line, but there are so many ways to create a successful company. If everyone were solely focused on increasing their bottom-line every quarter, the world would be a pretty boring place and there would only be a handful of companies.
For some companies, the best way to create value is to focus on something other than profits or revenues. Patagonia is one of those companies. Though "to not focus" is very different from "to not care" (I'm pretty sure they care a lot about their financial health).
Love the story about Patagonia and its founder-CEO, Yvon Chouinard.
What's great is that it shows there isn't one way to be successful. The article also talks about businesses being told to focus on their bottom-lines; but Patagonia bucks that trend and still is successful.
Perhaps the ultimate metric for business success is the long-term bottom-line, but there are so many ways to create a successful company. If everyone were solely focused on increasing their bottom-line every quarter, the world would be a pretty boring place and there would only be a handful of companies.
For some companies, the best way to create value is to focus on something other than profits or revenues. Patagonia is one of those companies. Though "to not focus" is very different from "to not care" (I'm pretty sure they care a lot about their financial health).
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