Here are a couple links to some good readings I have come across recently.
For Start-Ups, Web Success on the Cheap
http://www.nytimes.com/2006/11/09/technology/09venture.html?ex=1165122000&en=7c5549d9119f9512&ei=5070
- Discusses a trend for startups towards smaller amounts of financing
How to Start a Startup
http://paulgraham.com/start.html
- An article from Paul Graham, who created the technology behind Yahoo! Stores, with tips for startups
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